I help heart-centered coaches, consultants & service-based entrepreneurs raise their prices 67%-900%, without working more, building a bigger team or acting like greedy bastards.  

So you can take back control of your schedule, re-connect with with what you truly desire, and create an ideal balance of work and life.

• Like Hans, who now enrols coaching clients for 67% higher prices (from $3,000 per month to $5,000 per month) without working more.
• Or Oliver, who enrols his clients for 73% more money (also without working more) and recently had his first $100K week. 
• Or Glenn, who now enrols his group coaching clients for 100% higher price, converts more prospects than ever, spends less hands-on time with each client, and joyfully observes them achieve their fastest, most impressive results to date.
• Or Jesse, who immediately raised his prices 105%, discovered he was attracting a higher-calibre kind of client, and then raised his prices 800% higher again, and delighted that client as well.
• or Tia, who immediately enrolled her next client for 900% more money (from $1,000 per month to $10,000 per month) without working more, and proudly watched her client achieve their most profound, rapid transformation of any client she had ever worked with.
• Or Karan, who enrolled his first-ever coaching client for $16,000 a month...

Here are a few things you can do if you're looking to unlock similar results: 

↑ Obsess over your customer's perceptions of relevance.

↑ Factor in the universally-applicable Loss Aversion heuristic. 

↑ Finally let go of toxic pricing patterns. 

When you're ready, click here to schedule your 12-minute consultation.

Up until very recently, I used to answer this question by saying:

I am Spirituality.
I am Love.
I am Predation.
I am Wealth. 
I am Power.
I am Tenacity.

IN ONE WORD?
If you pressed me for a one-word answer to the question of who I am I would have told you poet. Merriam-Webster's second definition for poet is "one of great imaginative and expressive capabilities".  

IN TWO-WORDS?
I would have said polymathic poet.

IN FOUR WORDS?
I would have said Loving, Predatory, Polymathic Poet.

However, since Spring 2022, my self-realization has evolved and expanded to re-understand that like you, I am the open space in which all thoughts, emotions and sensations arise; the universe experiencing and dancing with itself, if you will.

Late to this higher consciousness party, for sure, but happy that I've finally arrived.

You are not who you think you are. Kevin Dubrosky doesn't exist. Nor does Tom Cruise (despite us watching him play Maverick on the big screen), Harry Styles, Elon Musk, Adele, Your Mom, or You.

These are characters. Avatars. Puppets. Assumed by the universe to sample its own wonder and kaleidoscopic beauty. 

We are all one. And as such, are priceless. 

Ironically, it's from this foundational worldview that the most effective pricing strategies for your business can be lovingly engineered, embraced and communicated.

On average, yeah. 

Since 1999, I've created a life that mostly revolves around personal interests, using work (which I consider the revenue-generating activities in life) to fuel and finance everything else I'm into. 

Some things I've done to make money (my criteria for something being called work) in those 2 days a week since 1999: 

a) write and publish a bunch of books
b) start/grow a cleaning company
c) sell that cleaning company
d) start/grow a biz consulting practice
e) start/grow a marketing agency
f) start/grow a hp coaching practice 
g) public speaking coaching
h) remote CMO
i) remote CEO 
j) complete life vision-casting
k) help entrepreneurs raise their prices

I love my work!*

*When you meet workaholics, one of the first things you'll hear out of their mouth is how much they love what they do, as a justification for sacrificing everything else in their life.

That's a mistake, unless you care more about work than anything else in your life. 

More than your family.
More than your romantic partner.
More than your friends.
More than non-work-related impact.
More than your health.
More than your lifestyle.
More than your other interests.
More than freedom.

If that describes you, then keep going, you're on the right track!

Not for me, but I respect your choice.

STILL READING, EH?
This may be a perfect time to remind you of something you already know: time and money aren't causally connected.

Working more ≠ Earning more.

So if you need more money to create and experience the life you desire, that's cool, let's get you that money! Just realize that getting that money absolutely does not demand working more, or even working hard. 

In case you missed that, I'll repeat it: Hard work and money are not causally linked, either. Which is an unpopular stance with the rise-and-grinders. 

It sucks to be told that the thing you believe is holding you up is actually holding you back. But it's true.

Don't get me wrong, hard work is a great way to live: it creates a deep sense of well-being, it boosts self-respect, and it helps you sleep better. But it's not required to make more money.

You don't have to do more, you just have to do different.

Lazy people create wealth, too.
So do part-timers.

Just so we're clear.

Pencil portraiture.
Learning Einaudi & Tiersen on piano.
Dabbling with poetry (haiku's lately).
Sending handwritten notes as origami.
Weightlifting.
Softball.
Mastering my memory. 
Writing books.
Devouring books. 
Caring for my pet piranhas. (sold) 
Mastering biases & logical fallacies.
Strengthening conceptual creativity.
Playing catch (above average).
Playing tennis (below average).
Blueprinting my desired life. 

CONSIDERING

Learning a new language. 
Performing stand-up.
Mastering handmade dumplings.
Getting back into spinning.
Running.
Handwriting analysis.

How did you know??

Older brother (+8.5 years).
Older sister (+7 years).
Younger brother (-2.5 years).

My sole residence is currently in downtown Toronto (Canada), but I'm making arrangements to spend half the year in other places, moving forward (pardon the pun).

I was born in Toronto, too.

Yes, I am.

Yeah, I'm that guy.

Back in 2013 I published "The Whale Vomit Method" to help entrepreneurs charge their highest possible prices, with a clear conscience, and with their customers still raving about them.

In 2017 I released the revised and updated "The Whale Vomit Method—2nd Edition", bolstered with beautiful illustrations, more examples of world-class lucrative brands who follow this methodology, and actionable exercises. 

I narrated a version for Audible too.

THE SHORT VERSION
The Whale Vomit Method uses ambergris—barfed secretions of the Sperm Whale—as a proxy for the three steps required to charge the highest price in any market vertical: 

1) deliver relevant value
2) be different 
3) be rare

That's it. 

Of course, relevance is a moving target, demanding a deep awareness of your ideal customer.

Being different must be defensible and expressed in ultra-specific language, and then protected by posture, proof and protocol.

Being rare must be legitimately manufactured, and come in one of two precise formats.

The book helps you with all that.

Huge fan. 

You are more than your job.

Hobbies aren't cute: they're islands of pleasure in life's daily journey.

Maybe you're into music.
Maybe you also like language.
Maybe you're good with your hands.
Maybe you love cooking.

Maybe you want to open a restaurant. Or a winery. Or wildlife sanctuary. Or get on some stages and share some gifts with the world.

Great, do it alllllll.

Why not? 

Don't let someone put you in a box.

CAVEAT: Of course, you don't need anything or anyone outside of you to feel fulfilled, expressed, whole, complete, loved, significant or at home in your body. But that doesn't mean exploring fun things to do/create isn't a deeply rewarding and worthwhile activity.

When you change your language, you change your life. 

Our words reveal how we see ourselves, others and the world at-large: they are the closest thing we have to a real-time dashboard of who you believe you are, and how you believe the world works. 

Your spoken word can sabotage or empower, limit or inspire, tear down or comfort. You are their primary audience. 

Here are some specific words worth replacing, with useful alternatives:

can't → will or won't
try → will or won't 
should → could 
I suck at X → I'm learning to improve X
my truth → my opinion 

TWIST
Thanks to the Illusion of Asymmetric Insight we tend to believe that our spontaneous, off-the-cuff remarks don't reveal our authentic selves.

Of course, the opposite is true: The words we speak say everything.

Always.

And any/every interpersonal challenge that you're wrestling with in your life will inevitably arise in our interactions, too. 

Yeah, but just barely!

Ten minutes and fifty-eight seconds is my record for 54 playing cards, but I've recently added a couple more jokers so now I'm at 56 cards, which is surprisingly more difficult. 

My goal is to memorize all 56 and repeat them back with zero errors in five minutes flat. 

(One of the three requisites for qualification as "Grand Master of Memory" is memorizing a 52-card deck in two minutes, with zero errors.)

I use a memory palace to store the 56 items in my head and a basic Person-Action-Object (PAO) method I learned from Josh Foer, in "Moonwalking with Einstein." 

Of late, I've added the memory feat of looking at the first 55 cards—only one card at a time—of this same 56-card deck, and accurately identifying the final card, all in under 3 minutes.

uuuuf

This is a tough one, because

1. I'm still growing up*, and
2. I'm still figuring out the part of my experience (thus far) that might be most useful to others. 

When a client asks for help with this kind of question, I usually invite them to walk through a cemetery and read a bunch of epitaphs for inspiration. 

What would my epitaph say? 

Probably something like "He helped us dream more and be more", or "He helped us to be ourselves", or "He unlocked us."

All three of those make me smile.

*In The Gift of Therapy, Irvin D. Yalom cites a country priest who summed up human nature after listening to confessions for several decades:

"First of all, people are much more unhappy than one thinks...and there is no such thing as a grown-up person."

Baseball. 

I've got an above-average throwing arm, so either third base or left field are extra fun for me. And I hit more for power than for average.

iykyk 

ALSO RANS*
Ping Pong
Racquet Ball
Tennis 
Hockey (Goalie only) 

*ESPN amassed a little research project to figure out which of the world's major sports were the hardest, and measured against these ten criteria: 

• Endurance
• Strength
• Power
• Speed
• Agility
• Flexibility
• Nerve
• Durability
• Hand-Eye Coordination
• Analytic Aptitude

Baseball is the world's hardest sport when it comes to hand-eye coordination.

Followed by ping-pong, tennis and racquetball. So hand-eye coordination is kinda my thing. 

Let's play catch!  

No! 

Demand for the first edition of The Whale Vomit Method peaked in mid-2016, when a handful of Amazon resellers were selling my book for USD$9,999 a copy.*

Of course, I saw very little of that money, since they obtained the copies basically at cost, but it was fun to watch.

*In late 2015, I stopped publishing the book, so supply effectively dried up, leaving a briefly insatiable market scrambling to grab a now-shockingly-high-priced copy.

For that brief period, my 1.3LB book about whale vomit was selling for the same price as whale vomit itself: around USD$6000 a pound.

I'm more in camp interface these days.

Basically, quantum theory suggests that studying cells, molecules, atoms and sub-atomic phenomena allows us to slice foundational reality into units of spacetime events.

Interface theory says that spacetime is merely a desktop interface that allows you to understand whatever foundational reality is lying beneath spacetime in a way that allows us to evaluate and capitalize on fitness (or usability). 

The Cat Example

Spacetime says that when you look at a cat, you're looking at a cat. 

Interface theory says that when you look at a cat, you're seeing an icon (much like the email icon on your smartphone homescreen) that merely represents the fitness of whatever happens to exist beneath this spacetime representation—and allows you to engage with and in some cases, harness it—but offers little about it's true nature or operation.

The Moon Example

Spacetime says if nobody looks at the moon, the moon slips back into a mere probability of existence.  

Interface theory says that when we look at the moon, there is definitely something there, but the moon as we've come to see and understand it, is simply an icon generated for fitness on our spacetime desktop. 

TWIST
Interface theory is a viable working model to explain consciousness, while quantum theory (and spacetime) is not.

If you're intrigued by this kinda thing, I highly recommend A Case Against Reality, by Donald Hoffman.

These days, pork. 

Especially pork loin, slathered in pesto... 

In a burrito bowl. 

I eat this a lot.

Maybe too much?

Sure, am! 

• "How Much For Your Ball?"
  A playful take on the eleven most common toxic pricing formulas that heart-centered, service-based entrepreneurs fall prey to every day, and a little help on how to break the pattern once and for all, presented as a hybrid blend of an illustrated children's book alongside a deeper technical analysis. Coming early 2023. 

Nooooo.

Well, no more talented than the average person—I believe we all possess a baseline of talent in a diverse array of fields.

But I do consider myself as somewhat skillful—only because I'm actively working on improving. 

That being said, I like this one.

TIMID-AF + EWE™ is an acronym for the 10 most common pricing mistakes that entrepreneurs—and especially solopreneurs—make when pricing their services.

Time Required "I want to earn $XXX/hr"
Internal Costs "I mark everything up 38%"
Market Rates "My competition charges $Y"
Insecurities "I'm new and need clients"
Desired Profit "I want to make $500"
Assumptions "They don't have the budget"
Fairness "I'm not a greedy bastard"

+ 

Effort "this is harder work, so I charge more"
Worthiness "I'm worth $XXX/hr"
Emotion "I don't care if I get it" 

Sound familiar? 

If so, I can help.